Who is Euterpe?

In Greek mythology, Euterpe, 'the one who rejoices', is the name of the Muse of music and lyric poetry. The Brand is inspired by this muse's epithet to be the bearer of joy and light-heartedness: the Euterpe woman is a woman who wants to have fun with fashion to communicate her personality.

Moving away from the reality of fast fashion, the brand's aim is to offer a quality bag that does not cost a rental fee, so that you can enjoy 'collecting' your favourite bags over time.
These bags are a tribute to minimal and classic shapes, to neutral but also pop colours, to the simplicity that brings true beauty to life.

The definition of luxury, therefore, is expressed in the study behind the product design and no longer in the signature or price alone.